When I sent out the 100 Dinners/100 Days blog I got a wonderful link from a friend that couldn’t have been more timely. The video is a commercial for President's Choice but is quite lovely, as is the music. #EatTogether. Unfortunately, President’s Choice ends that commercial with their tag line which is “Crave More.” They got it right with Eat Together. Crave more seems to focus on ourselves whereas Eat Together is exactly what food should be all about. I called the President’s Choice Customer Service Line and spoke to a real person who was genuinely interested in my feedback and promised to send it on up the line. So much of today’s media focus seems to be about a president that is making choices for himself and his own interests. There are companies out there that truly serve their customers, their employees and the public interest. I trust that President’s Choice is one of them.
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August 2022
Dennis deGrootCategories |